WAVES COFFEE CO
Waves Coffee Co is a Yorkshire-based coffee supplier known for their expertly roasted blends, barista training, and hands-on support for local coffee businesses.
I began working with Waves in 2024 to help grow their brand presence and community connection through consistent, story-led content
SOCIAL MEDIA MANAGEMENT
I managed their Facebook and Instagram accounts with the goal of strengthening brand identity, showcasing products in action, and fostering local engagement.
Key responsibilities included:
Creating visually engaging reels and behind-the-scenes content
Planning content around local events and coffee moments
Sharing user testimonials, coffee aesthetics, and barista training highlights
Managing a varied content mix across coffee education, storytelling, and promotions
APPROACH
Waves’ content strategy was designed to mirror the warmth and quality of the brand:
Posted behind-the-scenes content featuring the owners (Nick/Nicole)
Shared barista tips and coffee hacks to build authority and engagement
Capitalised on high-performing visuals and reels for maximum impressions
Prioritised community-first content that resonated with their Scarborough and Filey audience
Timed posts to match peak engagement hours and local habits
Instagram Feed
Copywriting samples - Instagram captions
We’re with you beyond delivery☕🤝🏻
Your business comes first, so we provide full aftercare and machine servicing to ensure your coffee consistently meets our high standards!
Fancy becoming a stockist of waves coffee?
If you think we'd be a good fit, we'd love to hear from you!😊
Looking to add award-winning tea to your menu? Look no further!
Our tea is crafted to deliver a little piece of Yorkshire heaven in every cup👏
Now, tell us—what’s your go-to brew: water first or milk? 👀
Love espresso but want to avoid the caffeine? Our Decaf Espresso Blend is your perfect match! ☕️✨
Enjoy the rich, full flavour of our popular Espresso Blend, now decaffeinated using the Swiss Water Method - everything you love about espresso, just without the caffeine!